Wellness Program Design Options.
The wellness program design options depend on the objectives and desired outcomes of your wellness program. When your goal is to help workforce change behavior, reduce risk factors, or save healthcare dollars then your wellness program would be designed to accomplish those outcomes and a budget would be necessary to support that design.
There are different wellness program design levels depending on desired outcomes and budgets. Each level has benefits and drawbacks. The intentions or results are quite different, are not interchangeable in terms of obtaining the same results, and consequently shouldn’t be confused.
For example, scheduling activities such as an employee wellness fair or lunchtime education sessions, or having brochures available do not normally lead to behavior change, but might increase awareness on a topic.
If the goal is behavior modification then a different design is required, such as Lifestyle/Behavior Change Programs and Organizational Support. The outline below describes the wellness design levels with a brief explanation.
Awareness Programs - at this level a company makes medical information available and accessible to staff members. This kind of wellness program can include flyers on a selection of topics, wellness articles in newsletters, bulletin board displays, e-mail health messages, etc.
In addition, most health fairs are designed as awareness programs with providers providing information and providing health screenings to personnel.
Awareness programs are cheap and don’t require robust worker or company time commitments. Nonetheless, these wellness programs don’t normally result in healthier behavior change.
Increasing awareness isn’t generally enough to generate lifestyle changes for most individuals, unless used to motivate workforce to register for a wellness program being offered at the corporation or community on the topic.
An example of this would be providing information on the harmful effects of tobacco use and inviting staff members who smoke to register for a tobacco use cessation class.
Education Programs - Educational wellness programs often provide more information on a topic and can also provide time for questions and answers, but are similar to awareness wellness programs. An example is lunch-n-learn sessions on a health related topic.
These cost the organization a little more than awareness programs; nevertheless, they’re still cheap and don’t require a great deal of time for planning or attending a session.
Again, increasing awareness and providing information may not lead to the desired behavior modification unless ongoing support or incentives are also planned.
Lifestyle/Behavior Change Programs - These wellness programs are designed as 4 to 12 weekly sessions or seminars to provide wellness education, address barriers and provide opportunities to practice the desired skills.
Behavior change programs therefore require more organization resources, cost more, and also require more employee commitment, time and effort. The results are often the desired positive lifestyle change, which when sustained can lead to potential cost savings.
Examples are smoking cessation classes, losing weight and weight control meetings, or an ongoing fitness program.
Environmental and Organizational Support - Environmental support is often considered the highest and most important level to include when designing your wellness program in order to support and maintain healthy behaviors.
These kinds of design choices include policy changes like -
o Creating a smoke-free worksite
o Designating a walking path,
o Establishing on-site fitness centers,
o Ensuring healthy vending machine selections,
o Offering healthy food choices in the cafeteria, and/or
o Establishing flex-time policies.
Other examples include subsidizing healthy vending machines or cafeteria choices; reimbursing health club or weight reduction and weight control program memberships; or providing insurance incentives for healthy behaviors.
Ideally, the health promotion program design would include some of all these options. The more extensive and integrated the approach, the more successful the results will be. For instance, a organization can -
o have smoking cessation information available;
o can schedule a one hour awareness session on the harmful effects of tobacco use and how to quit;
o can start an on-site smoking cessation program,
o supply self quit use of tobacco kits, or
o support staff members to attend a community program; and/or
o on an environmental support level can establish a smoke-free workplace and grounds,
o offer lower insurance premiums for non-smokers, or
o provide pharmacological quit smoke aids for free.
Wellness Program - Components for Success
There are several key components or elements that should be considered to ensure the success of your Health Promotion Program or health promotion program. These include -
o Senior Management Support and Worker Involvement
o Active Health Promotion Committee
o Program is Based on Worker Needs and Interests
o Goals and Objectives are Established
o Detailed Action Plan Based on Resources and Budget
o Program Implementation and Internal Marketing and Advertising
o Examination of Outcomes and Program